News & Press
|Feb 01, 2012||
PERFORMANCE HEALTH IS NAMED APTA STRATEGIC BUSINESS PARTNER
PERFORMANCE HEALTH IS NAMED
APTA STRATEGIC BUSINESS PARTNER
Akron, Ohio – February 1, 2012 – Performance Health announces their participation in the American Physical Therapy Association’s (APTA) Strategic Business Partners program. “Our participation in this new program is simply a continuation of a long and rewarding relationship with the APTA,” stated Phil Page, PT, PhD, ATC, FACSM, Director of Clinical Education and Research, Performance Health. “As a member of the APTA for nearly 20 years, I’m proud to help support research and education in our profession through the Thera-Band Academy.”
Through its Strategic Business Partners Program, APTA seeks to enhance business relationships and develop meaningful partnerships with for-profit companies by offering services and marketing opportunities that provide mutual benefits to partners and APTA. Performance Health, maker of Thera-Band, Biofreeze® and Pedigenix™ products, is a Charter partner, which entitles the company to varied promotional opportunities and gives APTA added visibility to Performance Health customers.
“It is a pleasure to welcome Performance Health into the family of strategic business partners,” said APTA President R. Scott Ward, PT, PhD. “They have demonstrated an established commitment to the physical therapy community, particularly with their Thera-Band® products, which have been used successfully by physical therapists for conditioning, rehabilitation and strength-building for more than 35 years.”
As part of the strategic partnership, Performance Health is offering free membership for APTA members in the company’s newly upgraded Thera-Band® Academy website—www.Thera-BandAcademy.com—that promotes and disseminates research and provides education programs and materials for Thera-Band and Biofreeze products. The Academy’s mission is to facilitate research, education and practice within the Thera-Band systems of progressive exercise and Biofreeze topical analgesics. APTA members can register for free access to the Academy.
The American Physical Therapy Association (APTA) represents more than 80,000 physical therapists, physical therapist assistants, and students of physical therapy nationwide. Learn more about conditions physical therapists can treat and find a physical therapist in your area at www.moveforwardpt.com. Consumers are encouraged to follow us on Twitter (@moveforwardpt) and Facebook.
About the Academy
The Thera-Band® Academy was formed to scientifically document the benefits of resistance exercise and pain relief, guide the company in its development of new product and exercise programs, and to promote therapeutic exercise and pain management through professional and consumer education. The Academy web site, www.Thera-BandAcademy.com, is a unique resource that connects healthcare professionals and consumers to the ever growing body of knowledge on exercise. Registration is free and provides access to the largest database of rehab exercises, protocols, research and education in the world.
About Performance Health
Featuring leading brands like Thera-Band®, Biofreeze® and the new Pedigenix™ Foot Care System, Performance Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, podiatric and performance markets. In addition to market-leading products, Performance Health provides practice building support, evidence-based protocols, clinical and product education, turn-key dispensing and pain management solutions. www.thera-band.com www.biofreeze.com, www.pedigenix.com, www.thera-bandacademy.com
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